SUMI is a pronunciation in the Japanese corner.
refers to a group of people who quietly work hard in the corner, are obsessed with clothes and have dreams, and also hope that each of you can find your own meaning in the corner.
brand's adherence to clothing is reflected in every link, from image concepts, planning, text, research and development, design, material selection, pattern making, product shooting, to behind-the-scenes quality control, etc., which are all created by team members. Everything is produced locally in Taiwan, which is the sincere intention of being a Taiwanese brand.
beautiful experience comes from the heart.
put aside too much decoration,
shapes the atmosphere that is easy to approach;
uses the most simple fiber structure to cover the outside,
lets each of you, a unique soul,
build its own personality.
"Beauty will fade, soul will not."
began in the summer of 2012.